Judul : Digital Platform Connects Tech and OOH for Industry Growth
link : Digital Platform Connects Tech and OOH for Industry Growth
Digital Platform Connects Tech and OOH for Industry Growth
GlobeTrotter, together with the Outdoor Advertising Association of Nigeria and DataShare Service Limited, has introduced a new online platform aimed at acting as a common hub for Out-of-Home advertising asset owners and potential clients globally.
As stated in the advertisement, the innovation seeks to remove the obstacle of distance between property owners and possible advertisers across the country.
Although GlobeTrotter supplied the technological foundation for the platform, DataShare Service Limited acted as the financial technology collaborator, jointly implementing the project alongside OAAN.
The ceremony, held on Thursday, gathered advertising professionals, regulators, interested parties, billboards managers, and other owners of outdoor media assets from throughout Nigeria.
At the event, the Managing Director of GlobeTrotter OOH Ltd, Mr Ayodele Akingbade, referred to the launch as not just a product announcement, but the start of a significant shift in how the industry communicates, conducts business, and provides value.
He observed that for many years, the OOH industry faced difficulties including scattered asset data, sluggish manual processes, minimal transparency for purchasers, and diminished efficiency for property holders.
Akingbade highlighted that the new platform aims to connect conventional outdoor advertising with contemporary technology, providing all industry participants with the necessary resources to expand, work together, and grow effectively.
He stated, "Today goes beyond just launching a product. It marks the start of a change in how our industry communicates, conducts business, and provides value. For many years, the Out-of-Home industry has been fueled by enthusiasm, imagination, and perseverance. However, we are all aware of the issues: scattered data about assets, slow manual processes, limited transparency for purchasers, and decreased efficiency for property owners."
These obstacles have hindered the complete potential of the OOH industry in Nigeria and throughout Africa. GlobeTrotter is more than just software; it serves as a platform aimed at modernizing, digitalizing, and making accessible the purchase and sale of OOH assets.
We created GlobeTrotter to connect technology with Out-of-Home advertising, providing all involved parties with the resources to expand, work together, and grow. GlobeTrotter is a digital platform where property owners and advertisers come together to conduct transactions with remarkable speed, transparency, and effectiveness.
Additionally, the President of OAAN, Dr Sola Akinaiku, shared enthusiasm about the inauguration, highlighting that the OOH sector has, for more than 40 years, played a key role in defining brand presence throughout the nation.
He stated, "For many years, our sector has been the foundation of brand awareness throughout Nigeria. We have transformed cityscapes with innovation, turned roads into catwalks for brand narratives, and linked advertisers with millions of consumers during their daily commutes. We take pride in this heritage."
Nevertheless, we have also been very conscious of the difficulties: a market frequently limited by physical constraints, manual operations, and disconnected access. We understood that to fully realize the huge potential of Out-of-Home advertising in Nigeria, we had to connect tradition with technology. We needed to develop a system that is more effective, more open, and more available to an international audience.
Today, we responded to that call. Today, we move beyond merely discussing the future and take real steps into it. It is therefore my great honor to officially welcome you to the official launch of GlobeTrotter Software, our very own online marketplace, the driving force behind the next phase of out-of-home advertising in Nigeria.
GlobeTrotter is more than just a website; it represents a major transformation. It is an all-inclusive digital environment where out-of-home advertising resources can be easily explored, evaluated, and purchased from any device, regardless of location.
Provided by SyndiGate Media Inc. (Syndigate.info).Demikianlah Artikel Digital Platform Connects Tech and OOH for Industry Growth
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