Judul : Fools, Memes, and Rapper's Joy
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Fools, Memes, and Rapper's Joy
It's intriguing that only a few days ago, we were discussing general social media interaction, specifically referencing TikTok on Muhsin Ibrahim's page, where I supported deeper involvement across all platforms, whether for research or entertainment. Two incidents occurred during the second week of November 2025 that supported this view—and demonstrated the influence of social media in shaping agendas.
The first incident occurred on Tuesday, 11 November 2025, when a fierce argument took place between the Minister of the Federal Capital Territory (FCT), Nyesom Wike, and a Navy officer, named Lieutenant A. M. Yerima, regarding an unauthorized building on a contested piece of land in Gaduwa District, Abuja. The event was recorded using a personal mobile phone and quickly went viral, spreading widely online, as no official government media platform would air such content. Unfiltered. Intense. The footage led to a significant shift in how we view government officials and young naval personnel.
In the realm of media studies, numerous humorous memes blossomed across social media following the event, with some being significantly amplified by AI image editing tools. A villain and a hero took center stage, offering endless entertainment in a manner that traditional news channels would not attempt. This was enthusiastically supported by a broad divide between 57 and 24-year-old 'combatants.'
The memes precisely reflected the moment, the tension, and the entire conversation. By doing so, they present themselves as a grassroots form of political commentary. Here, they enabled people to present the incident beyond official or legal stories. The humor made the event approachable, yet underneath the humor was a distinct public call for moderation from public figures and recognition of proper behavior by security staff.
In the past, conflicts involving influential individuals were understood through newspapers, radio, and television. These platforms were carefully managed to prevent offending the Government's feelings. In this case, the initial wave of meaning was created by regular users on X, TikTok, Reels, and WhatsApp. This highlights how control over public perception has changed: from established media to a decentralized form of user-generated content. Memes emerged as the main sources of information. Traditional media only caught up afterward. The event demonstrates that Nigerian online communities have developed a unique digital political style.
North's Straight Bullet
When I conducted a series on the historical evolution of the Hausa Rap music genre, several of my contacts noted that I had overlooked recent changes in the genre. I concurred with their comments, explaining that my focus was on the historical exploration of the evolving forms of Hausa contemporary music. Well, it's time for an update.
The week highlighted how OG Abbah, a rapper originally from Maiduguri but raised in Abuja, broke through the Hausaphone music scene with a runaway hit titled "Wayyo Allah Na." Although the song recently went viral, it was actually released on February 8, 2025, and initially went unnoticed. As a result, he posted it daily for over 220 days. On the 200th day, Blackchully, a tattooed female performer from Jos, performed it energetically. With 10.5 million followers, she gave him a significant free audience. That happened in October. By November, the song had become the viral hit of the year, especially known for its second verse (which Blackchully performed) that goes like this:
Where are you going? / Where is the house located? /
What is your name / Where is the shop located?
In baka ci ba, su ci maka / Kai da kudin ka kana haka /
What did Abu say to me?
This verse includes strong language, but it serves more as an exclamation rather than something suggestive. The sincere message of the song—take ownership of your achievements—resonated instantly with listeners on a more personal level than any political track could. The primary video for this verse, featuring OG Abbah and a group of friends, garnered 13 million likes. The song accumulated over 500,000 streams on music platforms between October and November 2025.
'Wayyo Allah Na' inspired dance challenges from Africa to Europe (one video shows a Santa Claus dressed in full costume dancing to it in a European town square). Another video featured twin girls, likely Muslim, lip-syncing to the lyrics, but skillfully stopping before the profane line!
This huge success caught the eye of some prominent figures in the Nigerian Afrobeats music scene, including Mr. Eazi, Peller, Magnito, and Sabinus. Even in the north, more seasoned rappers like BOC Madaki teamed up with OG Abbah to remix the track. The last update was that OG Abbah was heading to Lagos for a Christmas collaboration with Mr. Eazi, with a song set to be released afterward. This determination to keep posting his song over 200 times has finally paid off. Thanks to Blackchully for the share that helped it go viral.
The following month's trending star was the hardcore rapper Rumasa'u Adamu Muhammad from Kaduna. Her stage name is Rumerh. She appears to be deliberately positioning herself as a multi-genre artist (not solely focused on Rap), which could enable her to attract wider audiences (both in Arewa and the broader Nigerian market).
Her use of the Hausa language combined with Afrobeats/Amapiano (similar to OG Abba's popular song, although her rhythm features a more authentic Hip-Hop beat) reflects a balance between local identity and global modernity: she is not only maintaining her linguistic heritage, but also engaging with worldwide or pan-African dance and mainstream trends. And clever lyrics, such as in 'Streibullet':
Somin also, the girl is not in the house /
Straight bullet from the North / Wallahi I'm not going to do that /
On the road, where there are many people, it is easy to get lost /
In the North and in the South / What do you want to do?
[What is not done, is not done] /To be in a bad situation
Ana ta hayya hayya / Ni da bebi muna sha'ani /
…
On the basis of capacity, they are divided / Rule by the one
Such confidence and declaration were also evident in this line from an earlier part of the song:
If you have to suggest / You have to use a BMW
From a feminist and gender studies standpoint, her achievements reflect the growing influence of female voices within Northern Nigerian music. The two Northern artists—OG Abbah and Rumerh—are currently sparking renewed interest in 'Aboki Music,' which had previously been limited to Hausa film soundtracks and political songs. Performing in Hausa, combined with Enghausa, yet infused with an international rhythm, these artists are helping to position Hausa music under various categories on music platforms, including Apple Music's 'World Music' section—alongside renowned African musicians like Ali Farka Toure, Salif Keita, Youssou N'dour, and Oumou Sangare. This marks the start of a new era in Hausa popular culture.
Provided by SyndiGate Media Inc. (Syndigate.info).Demikianlah Artikel Fools, Memes, and Rapper's Joy
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