Judul : I Want the World to See Tech Through a Nigerian Lens – Fisayo Fosudo
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I Want the World to See Tech Through a Nigerian Lens – Fisayo Fosudo
Fisayo Fosudo, a Nigerian tech and finance YouTuber, visual storyteller, and one of the leading content creators in West Africa, is recognized for making detailed videos about mobile technology, personal finance, and the Nigerian economy. He has a large audience on social media platforms, including 294k followers on Instagram and more than 700k subscribers on YouTube, and he speaks withFaith Ajayi regarding his process of creating content and the effect of his contributions
Could you take us through your academic history and describe how it shaped your initial career decisions prior to entering the field of content creation?
I pursued Economics at the University of Lagos. It gave me a solid base for grasping how systems function, how money moves, how individuals make choices, and how value is generated. This economic background has influenced my perspective on technology and finance nowadays. Although I had a strong interest in creative endeavors, I was consistently attracted to numbers and organization. Hence, my professional journey has always combined both creativity and analytical thinking.
What was your career as a graphic designer like, and what led you to shift from that position to becoming a full-time digital creator and business owner?
Prior to committing fully to content creation, I was a visual and user interface designer. I worked with brands and companies, developing marketing materials and brand initiatives. This experience showed me the influence of visuals in conveying messages and crafting narratives. As time passed, I became interested in using these abilities to share stories on a broader level—stories concerning technology, products, and their effects on people's lives. The shift occurred slowly. I began producing videos in my free time, and once I recognized their impact, I chose to pursue this path full-time.
Reflecting on 2017, what motivated you to begin producing tech-related content online, particularly when there were very few Nigerian creators in this area?
In 2017, there were very few creators making top-notch tech videos in Nigeria. Most material was produced in the US or Asia, and I aimed to showcase technology from a Nigerian perspective: the obstacles, the innovation, and the actual experiences of using these tools locally. I have always been passionate about storytelling, and I wanted to make technology more accessible while keeping a high-end aesthetic. It was also about visibility, proving that African creators could deliver content that matched international standards.
What steps did you take to start building your following, and which important methods contributed to reaching more than 1.4 million fans on different platforms?
I began with consistency and clear communication. My aim was not to become popular overnight; it was to establish credibility. Each video needed to offer value or generate interest. I closely monitored how the audience responded, the subjects they were interested in, and the questions they posed, and I created content based on that input. Gradually, the community expanded organically. I also approached each platform uniquely: YouTube for detailed content, Instagram and X for engagement and dialogue, andTikTok for discovery.
In the expansive realm of technology, which specific area have you established as your specialty, and how has it developed to incorporate aspects of finance and daily living?
My main area of focus has always been technology, but as time passed, I came to understand that tech isn't separate from other aspects of life; it influences how we live, make money, and view financial matters. This realization led me to include finance and interviews in my content. For example, my "Finance Friday" series emerged from the belief that financial knowledge is just as crucial as knowing about devices. Now, my content shows how technology impacts everyday life, covering productivity tools, personal finance, creative sectors, and the Nigerian economy. I have also spoken with individuals such as the U.S. Secretary of State, Don Jazzy, and various other business and creative professionals.
As technology evolves quickly, what have been the main difficulties in maintaining your content up-to-date and appealing to your audience?
One of the major difficulties is maintaining a balance between speed and thoroughness. You aim to report on trends rapidly, yet you must also deliver insights that go beyond surface-level information. I invest significant time in studying and breaking down complicated subjects to ensure they stay meaningful over time. Availability presents another obstacle; obtaining new products or early information in this area can be tough. However, this challenge pushes me to think creatively about storytelling. For instance, I recently produced a video discussing new Apple products without having the device myself, and it was well-received by the audience.
What strategies do you use to remain at the forefront of emerging technological advancements?
I have a habit of reading widely: novels, technology blogs, financial analyses, news announcements, and occasionally scholarly research articles. I also keep up with international creators and experts, such as Bloomberg Originals, whose content broadens my viewpoint. In addition to consuming information, I prioritize hands-on experience with technology: trying out devices, experimenting with them, and observing their role in daily routines. This approach yields the most valuable insights, combining demonstration with explanation.
As a trailblazer in Nigerian tech content creation, what distinct cultural or regional obstacles have you encountered that creators in other regions might not face?
Access and infrastructure present significant obstacles; delayed equipment, inconsistent electricity, and slow internet connections all impact output. Then there's perception: persuading brands from the beginning that tech content could be both informative and commercially successful in Africa was challenging. However, the ecosystem has expanded, and there is now a greater recognition of the importance of digital storytelling.
Could you describe a significant challenge you encountered at the beginning of your path, and how you managed to deal with it?
The initial period was financially tough. I was funding everything on my own; devices, cameras, lighting, editing equipment, andYouTubeInitially, the revenue was very low. There were moments when I wondered if it could continue. What made a difference was my mindset: I viewed each video as an investment, not a cost. With time, being consistent brought rewards, and opportunities for brand collaborations started to arise. The lesson I share with students from my latest course is straightforward: always remember your ultimate objective.
What part has starting a business had in your career change, and how do you manage creating content along with handling the company's operations?
Being an entrepreneur is at the core of my current work. Creating content goes beyond being an art form; it involves strategy, negotiation, and operational management. I approach my platform as a business, examining audience insights, handling collaborations, and developing structures that support creativity. I have also assembled a small team to assist with editing, planning, and brand oversight, which enables me to concentrate on narrative development, creative vision, and sometimes editing.
What have been some of the most fulfilling advantages of your job over the years, aside from the number of followers?
The most satisfying aspect is the influence I have. It's incredibly rewarding to see individuals launch their own channels after watching my videos or to receive messages about how a financial tip helped someone improve their savings. On a personal level, it has also instilled in me patience and self-control. Regularity not only grows an audience but also shapes one's personality. I've had the chance to converse with some of the most prominent people in the tech industry, and I aspire to connect with even more.
You have been honored with significant awards and acknowledgments. Which one holds the greatest value for you and what is the reason?
Being recognized for The Future Awards Africa in the New Media category was significant as it occurred at the beginning of my career. It confirmed that my work held value and made an impact. I was also chosen forYouTubeBlack Voices, which significantly helped in expanding my channel. Each acknowledgment has highlighted the impact of digital storytelling when approached with purpose.
What impact has adding financial content to your technology-centered channel had on creating new possibilities or altering how your audience interacts?
It expanded my viewership. Individuals who first tuned in for technology reviews began remaining to engage in discussions about finance, saving, and investing. This established a connection between technology and everyday life, leading to opportunities for partnerships with financial organizations and fintech companies. We have since introduced a specialized "Finance Friday" channel to delve deeper into these subjects, setting clear expectations for our audience when they subscribe.
Considering your lifestyle content, how does it align with your technology and finance subjects, and what responses have you gotten?
Lifestyle provides background. It's where all the information becomes vivid. By means of travel, collaborations, and worldwide innovation, the audience forms a connection with genuine experiences. The response has been positive; people value that it's more than just specifications and figures, it's about narratives, encounters, and personal bonds.
What do you envision for the future of technology content creation in Nigeria and around the world, particularly with the rise of innovations such as AI and VR?
The future will offer a more engaging and tailored experience. Artificial intelligence will simplify the creation process, yet it will also elevate the standards for originality and genuine expression. In Nigeria, we can expect an increasing number of creators delving into advanced technological topics such as energy, financial technology, and AI, all viewed through a local lens. The focus will move beyond just evaluating technology to understanding it in ways that represent Africa's unique circumstances.
What mental approach or routines have been essential for your continued success when facing obstacles such as algorithm updates or creative exhaustion?
I have come to concentrate on intention rather than output. Algorithms evolve, fads disappear, yet purpose helps maintain stability. I allow myself time off when necessary and remind myself of my initial motivation: to make technology easier and encourage innovation. This perspective ensures the work remains viable.
Could you explain a key moment or partnership that greatly enhanced your career and provided important insights?
A significant moment was partnering with international brands such as LG, where we transformed homes and a school, and constructed a new residence for an individual. Another highlight was collaborating with Visa, where we examined cutting-edge technologies in San Francisco, covering areas like finance and autonomous vehicles. These opportunities demonstrated that African creators can compete at the same level as their global peers. They also emphasized the significance of professionalism, adhering to deadlines, developing engaging narratives around innovative technologies, grasping brand voice, and providing value that goes beyond mere visibility.
What guidance would you offer to emerging creators in the technology field on discovering their distinct style and differentiating themselves in a competitive online environment?
Begin with clarity and purpose. Understand the reason behind your creation. Avoid following trends; instead, seek value. Concentrate on providing valuable insights to your audience and cultivating your distinct style, even if it requires time. Consistency helps establish trust. Above all, keep in mind that your viewpoint is your strength; no one else can share the story from your particular perspective.
In what ways has your Nigerian background influenced your perspective on technology-related content, and what message do you aim to share with young Africans who are passionate about this area?
Nigerian culture has instilled in me the art of creative problem-solving. We find ways to make things function, usually with scarce resources, and this mindset is evident in my work and in much of the content we encounter online, whether in films or music. I hope young Africans understand that their surroundings are not a barrier, but rather a distinct setting to start from. The global audience is waiting for genuine stories from this region, presented effectively.
What are your main goals for the next five years in terms of content creation, starting a business, and exploring new fields?
Over the next five years, my goal is to develop platforms that endure beyond my time, especially in the realm of film and visual storytelling from Nigeria. I also plan to keep supporting our course participants, who have proven to be a valuable resource for creators. I intend to keep sharing impactful stories that span technology, creativity, and culture, while establishing ecosystems that empower other African creators and business leaders to succeed.
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