Judul : AI-Powered K-Content Goes Global at Dubai Expo
link : AI-Powered K-Content Goes Global at Dubai Expo
AI-Powered K-Content Goes Global at Dubai Expo
On the 16th, local time, at 7 p.m., K-pop music filled the air at Global Village, the biggest theme park in Dubai, UAE. A DJ wearing a mask shaped like a skull performed on the main stage, while locals from Dubai danced to the K-pop rhythms. Behind the DJ, three big screens displayed videos of 'KkonThat,' a skull-shaped character, moving to the beat, creating graffiti on walls, and skateboarding. These videos were made using artificial intelligence (AI) based on the KkonThat character. KkonThat is a prime example of OSMU (One Source Multi-Use), where one character is expanded into different content through AI. The character has partnered with companies in South Korea, Spain, and Poland, expanding its presence in DJing, music, visual arts, and performances, with its strength being diverse variations through AI. Yoo Bo-ra, CEO of Purblius, the character IP startup behind KkonThat, stated, "What used to take five days to produce as hand-drawn animation can now be done in 2-3 hours with AI," adding, "AI allows us to create character-based content faster and more affordably, enabling us to test market responses more efficiently."
◇Accelerated and More Effective International Market Growth Using Artificial Intelligence
South Korean content businesses are utilizing artificial intelligence to enter international markets faster, more effectively, and in a wider range of ways than ever before. In the past, content companies concentrated on one area—characters, videos, or comics. However, AI has enabled the easy transformation and adaptation of existing content into multiple formats, increasing opportunities for K-content companies to expand into foreign markets. AI can accomplish tasks that once took days in just a few hours, enabling companies to launch various samples and assess market preferences.
From the 15th to the 18th, Korean content companies presented AI-powered characters, content, and platforms at the '2025 K-EXPO UAE' in Dubai. On the 15th and 16th, a B2C event for consumers took place at Global Village, with 103 companies, six government ministries, and 12 institutions showcasing Korean products, content, and technologies. On the 17th and 18th, a business export consultation session at the Dubai World Trade Center attracted many local buyers interested in domestic content, products, and services.
In contrast to negative perspectives suggesting that AI might harm the content industry by facilitating unauthorized copying and sharing, Korean companies showcased at K-EXPO UAE were leveraging AI to improve content effectiveness and add extra value. A notable example is the startup Wonminitgo. The company provides a platform where users can upload a one-page A4 novel, and AI transforms the story into a short video. The videos are created in a style that fits the context, and AI also comes up with one-line titles automatically. Ko Seo-hyun, CEO of Wonminitgo, mentioned, "Many visitors inquired about when our platform would launch internationally," and added, "We intend to focus on expanding our presence in English-speaking regions next year."
EmotionWave, a firm that develops AI humans customized for each client's services and integrates them with assetization, also drew interest from buyers in Dubai. Jang Sun-cheol, CEO of EmotionWave, stated, "Through discussions with various companies, we reaffirmed the need for AI agents such as AI humans," and mentioned, "Although we currently utilize AI tools like Midjourney, Alibaba's Qwen, and Google's Gemini, we intend to create our own AI engine in the future." Shin Hyuk, CEO of The Gream, an AI-driven media art company, noted, "Korean companies are skilled at embedding stories into content with great attention to detail," and added, "The use of AI has enabled us to create and test prototypes with a wide range of ideas."
◇Expansion of the Middle East via Hidden K-Tech
Residents gathered to try a dance game that employs AI to evaluate body movements and posture, giving users scores, as well as a product offering exercise recommendations. Startup Sidewalk's K-pop dance platform 'StepIn' utilizes a smartphone app and arcade-style machines. When users perform dances in front of the integrated camera, AI evaluates their movements and delivers instant scores. On that day, Leea, who is 15 years old, danced to the K-pop song 'Like Jenny' and achieved a score of 82.58 out of 100. A representative from the Korea Creative Content Agency stated, "The dance platform StepIn is expected to be chosen as a demonstration event for the Asian e-Sports competition, along with games such as League of Legends and PUBG."
Fitrix's product, which employs AI 3D sensing technology to assess posture, body balance, and physical age in order to recommend the most suitable exercise routines, attracted a large number of locals who wanted to experience it. Ahmed Al Kazaz, CEO of the Dubai Festivals and Retail Establishment (DFRE) under the Dubai Department of Economy and Tourism, spent more than 10 minutes examining the product and exclaimed, “Amazing!” Nam Jeong-woo, CEO of Fitrix, stated, “Many locals are surprised that our technology can conduct internal and external assessments through static posture and movement analysis,” and noted, “Several individuals have expressed interest in collaboration after witnessing the technology for the first time.”
During the K-EXPO UAE business export consultation session, 114 local companies from sectors including content, cosmetics, fisheries, sports, and consumer goods took part, holding a total of 317 meetings with buyers from the Middle East and nearby areas. The event was commended for presenting a combined 'K-Style'—integrating content, industry, and technology—to the Middle Eastern market, going beyond the traditional 'consumption-focused Hallyu' that centered only on selling content and products. Through this expo, business discussions totaling 70.5 billion South Korean won and 18 business agreements were concluded. Kim Rak-gyun, head of the Global Innovation Division at the Korea Creative Content Agency, stated, "Hallyu is entering a new phase where K-content and K-culture merge with industry and technology," and added, "Events like K-EXPO will act as a catalyst for Hallyu's transition into this new stage."
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